Top 5 Books and Reference Apps in Turkey Q2 2023

In the second quarter of 2023, the top 5 Books and Reference applications in Turkey showcased varied performance trends across downloads, revenue, and active users, according to data from Sensor Tower.

Wattpad - Read & Write Stories saw a consistent weekly revenue trend, peaking at approximately $2.1K in early April before gradually declining to around $1.2K by the end of June. Weekly downloads for the app fluctuated, starting at 58K in late March, dipping to 32K in mid-May, and then rebounding to 49K by the end of the quarter. The app maintained a robust active user base, with a slight dip from 2.6M to 2.3M in May, but recovering to 2.8M by late June.

Çizgi Studio: Kitap Oku experienced a significant drop in weekly downloads, from a high of 22.6K in early April to just 3K by the end of June. Active users mirrored this trend, peaking at 29.2K in early April and then falling to 10K by the end of June. Revenue for the app was minimal throughout the quarter, with occasional spikes not exceeding $13.

Storytel: Audiobooks & Ebooks showed stable revenue, consistently hovering around $33K to $35K weekly. Downloads remained relatively steady, averaging around 11K to 13K per week, with a slight dip to 8.7K in mid-June. The active user count displayed minor fluctuations, maintaining around 320K users, with a dip to 278K in early June before recovering to 308K by the end of the quarter.

Kitap Oku Türkçe maintained steady download numbers, starting at 7.8K in late March and peaking at 11.3K in mid-June. Active users ranged from 97K to 109K throughout the quarter, showing consistent engagement.

Okuvaryum - Books for Kids had variable weekly downloads, peaking at 10.9K in mid-April but dropping to 4.2K by late May. Active users increased from 13.6K in late March to 18K by mid-June. Revenue saw modest but consistent figures, around $200 to $400 per week.

For more detailed insights and data, visit Sensor Tower.